Photoassociation, assembling molecules from atoms using laser light, is limited by the low density of atom pairs at sufficiently short interatomic separations. Here we show that nonresonant light with intensities of the order of 10¹° W/cm2 modifies the thermal cloud of atoms, enhancing the Boltzmann weight of shape resonances and pushing scattering states below the dissociation limit. This leads to an enhancement of photoassociation rates by several orders of magnitude and opens the way to significantly larger numbers of ground-state molecules in a thermal ensemble than achieved so far.