Optimizing for an arbitrary Schrödinger cat state. I. Functionals and application to coherent dynamics Abstract A key task in the field of quantum optimal control is to encode physical targets into figures of merit to be used as optimization functionals. Here we derive a set of functionals for optimization towards an arbitrary cat state. We demonstrate the application of the functionals by optimizing the dynamics of a Kerr-nonlinear Hamiltonian with two-photon driving. Furthermore, we show the versatility of the framework by adapting the functionals towards optimization of maximally entangled cat states, applying it to a Jaynes-Cummings model. Finally, we identify the strategy of the obtained control fields and determine the quantum speed limit as a function of the cat state's excitation. Our results highlight the power of optimal control with functionals specifically crafted for complex physical tasks. They allow for optimizing the preparation of entangled cat states in more realistic settings, including, e.g., dissipative effects which we investigate in the companion paper.